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Hey Bonanzlers! Here it is September already. How is everybody feeling about the three weeks of summer remaining and the beginning of a new season? As we head into fall, the holiday season is just around the corner. School is starting online for some, in-person for others, or a combination thereof. We hope you all have been able to make adjustments to the family’s schedule to accommodate any new learning processes.

School Clothes and Supplies

Shoppers on Bonanza are looking for school clothes and supplies. Sellers should be checking their listings to make sure they have appropriate search terms included in their titles and descriptions. Remember, there’s no such thing as too much information. Describing your products in greater detail will only increase the views on your listings. Conversely, the less information you provide, the less precisely Google can match your ads with search queries.

Halloween Decorations and Costumes

Once you have the kids all set for school, next up is Halloween. Parents will find ways for the family to celebrate the holiday. My daughter plans for Halloween all year long, but most folks start shopping right about now.

Google is trending these search terms:

  1. Peppa pig Halloween costume
  2. Group Halloween costume ideas
  3. COVID Halloween costume
  4. Dog Halloween costume

Bonanza’s Halloween Shop

image of halloween

Bonanza has opened our Halloween shop! You will see a tab on the left of the home page; just click on it to see all the goodies. Our sellers always have a great selection of costumes for the family (even the dog)! If you are selling these items, make sure you include the word “Halloween” in your description in order for them to be included in the shop.

Last but not least, we would like to help you take advantage of the traffic increase during the fall. Make sure you have your listings set up for search optimization, and get ready to turn up the advertising! We’ll give five lucky sellers a free TurboTraffic pack to get things rolling. Just comment below before September 15th and your name will be entered in the raffle. We’ll announce the winners in next week’s blog.

Stay Safe!

The whole team at Bonanza wishes everyone a safe start back to school and hopes you enjoy the colors and crisp air of fall.

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