Ever since Miuccia Prada opted to drop Steven Meisel as Prada’s campaign photographer in 2016, our forum members have been a disappointed bunch. Not even numerous ads shot by Willy Vanderperre have sufficed. (Although David Sims proved to be a better fit.) Now that Raf Simons is co-creative director, things are shaping up for the Italian fashion house. Especially since Meisel is back behind the lens for Prada’s Holiday 2020 campaign. Freja Beha Erichsen, Mao Xiaoxing, Maty Fall, Merlijne Schorren and Rudolfs Valbergs were remotely snapped for the series of cinematic images based on an original short story written for the campaign by author Candice Carty-Williams.
The campaign couldn’t have come at a better time. “Meisel and Prada in black and white is never a miss. I love this. Puts all Willy’s campaigns to shame,” declared RaisinBoy.
“I cannot believe my eyes. I am shaking! An iconic pairing in 2020… Pure fashion and luxury! Dream-inducing imagery!” raved dontbeadrag.
“Wow am I dreaming? The photos are absolutely stunning!” agreed Conbothsides.
[ Not a tFS forum member yet? Click here to join! ]
“This is exactly what Willy tried to do for the house but unfortunately didn’t have the range to do so,” voiced Krystalblue006.
“This is really classic and simple. The images smell expensive to me,” praised dodencebt.
GivenchyHomme shared the same level of enthusiasm: “This is an exceptional campaign and not just because of the return of Meisel. It’s an original concept that was executed perfectly. I love the different perspectives.”
“They better stick with Meisel from here on now. This campaign slaps you even when you’re seeing it from afar,” said PierreGotha.
See more from Prada’s Holiday 2020 campaign and have your say here.